Thinking about long term job security it seems to me that a pipeline of short term jobs or range of part time contracts are the answer. Several people have told me that these days the average tenure for a CMO is around 18 months. During that employed period there’s no time to think about what happens next and then you get left with the feeling why didn’t I think more about myself, the truth is you were flat out 100% committed to the corporation.
The refreshing honesty about short term contract work means that your relationship with your paymaster is all up-front, they expect you to consider your own future (which is not necessarily with them) and the focus is on the deliverables and getting the job done not on a phoney one way commitment to the corporation.
Another key benefit is you’re above the politics; you can generally punch above your weight with senior management because they perceive you differently, more as an expert or professional than just an employee where they have to manage your expectations.
Although there is a significant additional challenge in keep the pipeline full, you get better at doing that as you become infinitely more aware of the market and your own skills.
This is a personal blog, favourite memories of my time in sales and marketing and other interesting stuff. For most of my career I worked for well known IT brands like Dell, Xerox, Dixons, Amstrad, AST, Tektronix, Staples, and Stone Computers. Recently I worked for an agency specialising in global marketing efficiency, nowadays I have my own consulting business called TrueTalk. BUT in the background I have been developing Gotradelive a cloud based platform for SME trading and networking.
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