A good friend of mine gave me this book a few weeks ago with the strong advice; “this book was written for you Keith, you’d better read it…” In the subsequent days I have started this Blog and found a real purpose that goes far beyond a job. The book isn’t just about blogging; it goes to the heart of building customer relationships through interactive communications.
I say to everyone who is interested in blogging for business they should read it, but anyone who wants to understand how their customers’ expectations are changing should read it as well.
I am really grateful to David for his recommendation and Robert Scoble and Shel Israel for writing a great book.
1 comment:
Thanks for your kind comments about Naked Conversations. You really did boil it down very well. It's not about the blog, just like it's not about the telephone or the email client. It's about the conversations.
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