Keith Collins' True Marketing Experience

This is a personal blog, favourite memories of my time in sales and marketing and other interesting stuff. For most of my career I worked for well known IT brands like Dell, Xerox, Dixons, Amstrad, AST, Tektronix, Staples, and Stone Computers. Recently I worked for an agency specialising in global marketing efficiency, nowadays I have my own consulting business called TrueTalk. BUT in the background I have been developing Gotradelive a cloud based platform for SME trading and networking.

Sunday, September 10, 2006

Reunions are great fun

I have been fortunate to work with some really good people and teams, many of whom I would consider my friends today. But I wonder what factors drive some of these past teams to keep organising reunions.

Tomorrow I am getting together with about a dozen ex Tektronix people who haven’t been working there for over 6 years. A few months ago I went to dinner with some of the guys from my Amstrad days – mostly we hadn’t been together for over 20 years. Last December my Dell team asked me and a few others who had left back for the team Christmas dinner.

Surely one possible explanation for the enduring relationships is that the team spirit was forged in the face of adversity. It could be that there was a business disaster or maybe the experience of an acquisition. It is always refreshing how people always remember the best in each other and not the worst. I always enjoy these sessions and to prove the point I have a couple of pictures from the Amstrad bash.