How does the saying go: “teaching old dogs new tricks” or “teaching new dogs old tricks”? It must be a function of age but it just seems like same old tricks keep coming round and round again – just dressed up with a modern spin. It’s obvious in cover versions of pop songs and remakes of old movies but it shows up in business too like “the customer is king” now we’d talk about “the consumer being enabled by web 2.0 communications”.
This is a personal blog, favourite memories of my time in sales and marketing and other interesting stuff. For most of my career I worked for well known IT brands like Dell, Xerox, Dixons, Amstrad, AST, Tektronix, Staples, and Stone Computers. Recently I worked for an agency specialising in global marketing efficiency, nowadays I have my own consulting business called TrueTalk. BUT in the background I have been developing Gotradelive a cloud based platform for SME trading and networking.
Thursday, May 03, 2007
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