A few friends have suggested I should start posting again - especially as I am going to want to drive consulting business for TrueTalk.
So much has happened since my last post - I left Sharedband a year ago and have been working for Stone Computers until recently. (Note to myself to write a couple of posts on my time at Stone, and an update on where Sharedband is now).
Currently I am working on a number of new business ideas and looking around for consulting projects to keep the wolf from the door. I have been developing the proposition for TrueTalk consulting and believe that today there is real demand to understand the value marketing brings an organisation. Not just the tactical comms stuff (which is important) but the whole picture of the customer experience.
Without understanding of the true value of marketing the temptation in today's economic climate is for CEO's and CFO's to cut budgets and resources. Even if cuts are unavoidable it's extremely important to understand how to optimise what is available.
So I am going to pitch a service that gets a dialogue going with customers and partners first so that it's possible to paint that picture with the right perspective.
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